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Mike Gauthier in the news: Why Account-Based Marketing is Hot!

e-tractions CEO Mike Gauthier and BearingPoint's Paul Dunay discuss "Developing an Effective Thought Leadership Program Online" at a webinar hosted by the American Marketing Association.


From the experts: Internet Marketing in Pharma. Read the AMR Research article >>

e-tractions named one of the Deloitte Fast 50 for New England. Read the press release >>

Podcasting is cool but does it work? Read all about it here >>

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e-tractions provides corporate marketers with winning Web-based online marketing strategies. Our EnterAct™ platform continuously tracks and optimizes creative approaches to ensure a rapid and quantifiable return on investments–making your online campaigns engaging, effective, and measurable. Learn more >>


Clients
e-tractions has helped a wide array of industry-leading clients realize the marketing potential of the Internet, including:

    BearingPoint
    Hewlett-Packard
    Museum of Science
    Sepracor
    Xerox

See our full client list >>


The e-tractions EnterAct™ platform helps you rapidly develop robust and cost-effective Internet marketing campaigns. With its sophisticated data management and reporting, EnterAct allows you to monitor and optimize the performance of any online campaign, as it's happening. You know what works and what doesn't, in real-time, the only time that matters. Learn more >>


Case Study: FPL

Florida Power and Light took full advantage of EnterAct™ to test twenty-seven offers before pulling the switch and going live to over 800,000 customers. EnterAct™ tracked nearly 8 million data points providing results that far exceeded expectations.

Read the whole FPL story (PDF) >>

Since 1999, e-tractions has provided marketing solutions for firms of all sizes and industries. The result is a vast and varied portfolio of unique solutions. We continue to take great pride in everything we do and we invite you to have fun exploring our work. See our work >>


Spotlight: HP

HP hired e-tractions as a critical development partner for their "Change Artists" campaign, a thought-leadership platform that allows HP to maintain an ongoing dialogue with senior IT executives. As the campaign's technical lead, e-tractions and the EnterAct™ platform have been able to seamlessly integrate and manage all of the Change Artists elements, including webcasts, archived video, media, white-papers and other online tools.

Read the project overview >>
>Visit Change Artists >>

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